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Investing in the Right Type of Membership Site

One of the factors that affect the income capacity of your membership site is the type of membership site you invested in. In essence, membership sites have three categories. Aside from the profit that will be generated, effort and membership site content maintenance are also dependent on these categories.

1. Traditional. This is the most common type of membership site. An interested visitor can sign up for a subscription paying a corresponding amount. Usually there is no definite time the subscription will expire. It will depend upon the policy of the site maker.

Among the three types, this is the most profitable because monthly subscription fees can be charged to each subscriber, but this is also the type where most work will be required. In most cases, content needs to be updated in a certain time span (weekly, bi-weekly, monthly, etc) to be able to provide updated information to the subscribers. Maintenance and site updates are necessary for this type of membership site.

2. Fixed term. From the name itself, this is the type where the payment of a subscriber is valid only for a limited time span. Fixed term is usually used if services rendered are in a form of lessons or tutorial type of site. In terms of content generation, it is often the least time consuming of the three types since the contents can be done once and then distributed to every subscriber that will be paying for a particular lesson. The disadvantage of this type of membership is that the number of subscribers is not constant. After learning the full coverage of the lesson, there is a high chance that the subscriber will not subscribe to any other lessons available.

3. Newsletter/ Auto responder type. The newsletter type can work similarly to either the traditional or fixed term type. An auto responder is usually set-up to deliver the content to all the subscribers and to send a reply message to new subscribers. It usually sends the updates via e-mail so all the people in the mailing list would receive an update from the site.
This type of membership is the easiest to set-up and maintain because of the availability of auto responder software.

Knowing the right membership site type to invest in would guarantee an increase in income. Carefully weigh each type and choose the type that you will be able to handle.

In Tough Times, Innovation Can Fuel Small Business Growth

Small businesses need an abundance of innovative ideas in order to succeed in this difficult economy. It’s all too easy to blame the economy, but there are many ways small businesses can succeed through customer focused innovation.

The good news is: Periods of economic stress are usually followed by new innovative ideas, especially in small business. This stems from a basic business need to retain and attract customers with what the customer perceives as value. Small businesses understand this and are able to fare better in an economic downturn because they think fast. They are in a better position to move very quickly in terms of how they align their resources and address customer needs. That’s just the way they’re used to doing it, in good times and bad. It all stems from the passion they have for their business and their customers.

Innovation does not come without cost. In these times, small businesses must focus on the customer, costs and cash flow. To fuel innovation, small businesses need to re-evaluate their priorities, and their business model, in order to pinpoint problems and goals to provide innovations to products and service offerings. A Cash flow crunch can sneak up on a business if they are not prepared. It can adversely affect a company experiencing a slowdown as well as one that is rapidly expanding.

In order to stem cash flow, businesses should be sure to have cash reserves or arrange backup financing. Lines of credit, equity financing, or Invoice Factoring (also known as Accounts Receivable Financing) can provide a boost to cash flow that can fuel the innovations necessary to succeed.

Now is the time for business owners to innovate and make an investment in their business. To build up a customer base that can support their efforts in an economic downturn. What may matter most is the commitment to innovative change, the tolerance for taking risks, a sharp eye on cash flow, and management’s ability to lead smart.

The Malaysia and Singapore Friendship – Opportunity for Property Investment

The year 2011 started with a display of friendship between Malaysia and Singapore, giving a positive conclusion to the long-time railway land issue of the two neighbours. With this agreement, it is believed that there will be more property development opportunities between both countries.

If the DTZ Research reported rightly, the better bilateral relations, and smoother and cheaper transport system will give a boost across all property sectors in Iskandar Malaysia, as the proposed mass rapid transit links the Johor Baru city center to Nusanjaya. This could mean that there will be an open option for developers to build their homes towards Nusantara as the cost of using this new MRT connection is more competitive. DTZ Malaysia executive director Brian Koh believes that this new agreement between the two countries will create a growth similar to the Hong Kong-Shenzhen Metropolis model.

For years, there had always been a link between Johor and Singapore especially, with Singaporeans stepping over to the southern state of Malaysia for shopping and property investment. There is a good population of Malaysians employed in Singapore, but staying in Johor to keep the cost of living still lower than if they had moved to Singapore. In terms of property prices, the homes in Johor is still relatively lower than Penang and Kuala Lumpur. Hence, the property market is certainly banking in on local Johor population working in Singapore to purchase homes more than any other target market.

At this moment, the areas near the second link is rather attractive to foreigners, such as the Horizon Hills or East Ledang. For this, the chairman of Johor branch Real Estate and Housing Developers Association (Rehda), Lee Kim Chai, had earlier commented in June that the strategic locations of these areas, together with the much cheaper prices of landed properties in Johor compared to Singapore is an incentive to buyers. The chairman is harping on the currency differences and other factors which contributed to the high cost of landed properties in Singapore.

There is going to be a lot of plans for foreign investment and growth of infrastructure projects in the area. This will also include growth in the retail and hotel sectors especially in Johor, while the once sleepy Tanjong Pagar area is also waking up with some newly completed and pipeline offices, hotels and apartments. A lot of work will be done in both countries this moment onwards.